Hi, I'm Selina. I started my PR & communications agency "Agenthuir" in 2014 to help brands and companies in different sectors to launch, build and expand their on- and offline presence within their desired markets.

The clients I choose to work with are hand-picked, always unique and special, with a stand-out identity and an individual DNA to make an impactful difference in the media landscape.

With sustainability as a core value in my everyday life, I am highly interested in supporting like-minded companies, products and brands with a green focus, not just within their product ranges but at the heart of their business models.

Ask yourself what makes you come alive and then go do that. Because what the world needs is people who have come alive.
— Howard Thurman



  • I believe in tailored public relations strategies.

  • Unique storytelling, excellent product placement, just in time news stories.

  • Combining new and old media, print & digital, TV & Radio, national & regional, magazines & newspapers.



  • I believe in personal & strong relationships.

  • Handpicked Micro- & Marco Influencers, bloggers, communicators & opinion leaders.

  • Looking for the ultimate fit, the one with a deep understanding for the brands vision.



  • I believe in atmosphere & on-point surroundings.

  • From intimate launch breakfasts, private dinners, pop-ups, press meetings to large-scale events.

  • Creating a concept around the brands world: Feel it, see it, hear it, taste it, smell it.


"Just the best PR you can get if you are a young company and have no idea what to do! I got to know Selina the day we moved into our shared office in Berlin. Selina started her PR agency and I was working with my Co-Founder Constantin to set up our brand aeyde. I got to know Selina as a truly motivated and energetic personalty and hence it didn't take long for us to realize that she was the perfect match for us and aeyde. I loved all our brainstorming sessions, the crazy work days and nights and will never forget the effort she put into aeyde. Thank you for everything. I wish you all the best for your future career! In memories #crazyaeyde." - Luisa Krogmann, Co-founder aeyde


"Selina Thuir and her team have been supporting us for several years in the communication work for the fashion trade fair "Show&Order", as well as in the organization and realization of events, such as the "Private Dinner" or the opening of the trade fair for end consumers to the "Shopping Night". Impeccable copywriting and a sure sense for trends stand out as much as high creativity in developing ideas, profound knowledge of the industry and assessments of potentially interesting brands and designers." - Verena Malta, CEO Show&Order


"The social media channels play a major role in the marketing of a brand and the image-building of a celebrity. For an individual approach to the followers, a targeted communication strategy is an enormously important topic. In the identification phase of our social media identity and the development of the social media strategy, Selina Thuir played a very significant part. Even today, we benefit from her work, which is characterized by a indepth brand understanding, a strong empathy, outstanding customer orientation, as well as an extraordinary sense of style and an above-average commitment. We are very happy that Selina has accompanied us closely in this important phase." - Lena Loosen, Managing Director Michalsky Holding GmbH


"In working with Selina Thuir, I always felt extremely comfortable, personally and professionally. I am incredibly thankful for her willingness to support me as a young brand. Her commitment was contagious, thank you very much for all your work!" - Jasmina Jovy, CEO & Designer Jasmina Jovy Jewellery




Agenthuir - refined communication & marketing
Selina Thuir

+49 174 44 88 22 0

Monday - Friday
10.00 am - 06.00 pm